If You Win It They Will Come
It's human nature, in many ways, that something that is successful will attract more interest.
Greg Abbott, as he told BBC Cumbria, knows that results and performances have to improve this season. If they do it's likely to attract more back to Brunton Park.
He said: 'We're going to work even harder to get off to a good start, win back the fans that have gone missing and have a successful season.'
With gate receipts accounting for 35% of the clubs income the more this dwindles the more financially hamstrung Abbott becomes, and this has been the case for him again this summer.
However, whilst he would like more, he is happier to get the right players in for the right money that want to be with the club. He added: 'I'm used to having not much money to spend in summers.
'I don't want to disclose what we've paid for some of the players, but it is a lot lower than other clubs have been paying.
'What we're getting is a group who are buying into what we want to do and a group who want to be here.'
The average attendance at Brunton Park have dropped by some 2,000 in the past four-years with a drop in the number sold the case every year bar a small increase ahead of the 2011/12 season!